Web Related Article #2- Annoying Ads: Do They Work?

Web related article #2- Annoying ads: do they work?

This article is primarily focused on the issue of newspaper and the online version of newspaper and its differences. In Czech republic this case can be applied to most newspapers, but specially to Lidove Noviny, it always makes me angry when I want to look up for older article or find something, the online version is just different and it is much more difficult to find an article, one could say that it might be easier to go through the trash can and just find the paper version of the newspaper .The article is also relating to TV and radio, and it states that the annoying “stuff” stays in our minds.

Below is part of this article that I believe is worth reading.

“It has become standard practice to include ads that appear as an article loads, often completely obscuring the article itself. Advertising like this is countered intuitive. The obvious response to ads like this is to close it as soon as possible and get back to the selected article. It has long been held that annoying advertising has an effect because its very nature makes it stick in the mind. This fails to take into account the fact that many potential customers will avoid products that are promoted by ads that annoy on principal. The same applies to annoying television and radio commercials; while they might influence some on a subliminal level they drive away a great many in droves.”

From:

http://www.liamalexander.com/blog/annoying-ads-do-they-work , 31, Jan, 2009

Work cited: the author is not published, nor any other info, the only found is the webpage:http://www.liamalexander.com/blog/annoying-ads-do-they-work , which was posted on 31., Jan., 2009, and I accessed it on 16.,May ,2010